Pages

Tuesday, November 29, 2011

S-CUP (エスカップ)


About
S-CUP is the flagship energy drink of the SS Pharmaceutical Company, a company which has its roots in the Edo Period, when Shirai Shosuke founded the "Minoya Yakubo" Kampo(traditional Chinese medicine) pharmacy in 1765. Later in the early 20th century, the name "SS", which stands for "Social Service" was adopted. Today, it also stands for "Science & Society". The company was acquired by German pharmaceutical company Boehringer Ingelheim in 2001.
"S-CUP" is a long-seller item, having been first sold in 1963. It comes in a 100ml brown glass bottle, as with most quasi-drug energy drinks.

The drink contains 1000mg of taurine, 5mg each of Vitamin B1, B2 ,and B6, 50mg of caffeine, 20mg of niacin, 20mg of nicotinamide, and 100mg of carnitine.

Taste
The taste is fruity and not medicinal at all. Overall, it is very easy to drink.

Price
about 150 yen

Effect
The drink gave me a nice boost and was able to keep me awake for a whole day, despite having not slept much the previous day.

3 comments:

  1. Great info! Thanks for sharing. I would like to share this article from energy natural hydration drink about energy drink.

    ReplyDelete
  2. I got interested in energy drinks from your reviews, maybe I'll try this one next!

    ReplyDelete