Friday, September 19, 2014

Lipovitan D リポビタンD


Lipovitan D is a Japanese energy drink manufactured and sold by Taisho Pharmaceutical Company in Japan. It is the most popular 100ml energy drink in Japan and is also sold in around 20 countries overseas, although their names, tastes, and ingredients may differ. Drinks sold in tropical regions are usually sweeter, while drinks sold in North America and Europe tend to be less sweet.
The drink comes in a brown 100ml glass bottle and has a bright yellow color.
Although not known much to the public, Lipovitan Ds sold in vending machines are included in larger glass bottles than the ones sold in stores. This is to prevent the bottle from breaking when they fall inside the vending machines. There is no difference in content or content weight whatoever.
On the bottle, it is printed that a person should only drink Lipovitan D once a day, and when he/she is 15 years or older.

History
Lipovitan D was first introduced in 1962 as a pioneer product, replacing the ampules that were used at the time with "drinks". It introduced a new market, the "energy drink(ドリンク剤)" in Japan, and paved the way for future energy drinks in Japan. The name "Lipovitan" comes from the medical term, "Lipoclasis", a synonym of lipolysis, and the word, "vitamin". The "D" in "Lipovitan D" is an initial that comes from the words, "Delicious" and "Dynamic".
With the success of Lipovitan D, Taisho Pharmaceutical has introduced other "Lipovitan" products including the Lipovitan D Super, first sold in 1965, and Lipovitan Gold, first sold in 1979.

Ingredients
Lipovitan D contains 1000mg of taurine, 50mg of inositol, 20mg of nicotinamide, 5mg of vitamin B1, 5mg of vitamin B2, 5mg of vitamin B6, and 50 mg of caffeine.

Taste
It has a distinctive taste, which I cannot describe, and is sufficiently sweet. This is not really a drink you should taste; it is kind of like a medicine that should be gulped down.

5 comments:

  1. 1968 Did 3 day fast on Seragaki North beach, South China Sea side of Okinawa. Took about a dozen bottles of this drink for sustenance while fasting and meditating. Very powerful drink.

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  2. its really a powerful drink i have experienced during Tokyo

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  3. I drink Lipovitan-D a lot when I'm in Asia. What do you mean by powerful? I can't feel anything special. I usually gobble down three bottles a day solely for the taste of it. :) I tought it was the food here (I'm in Thailand now) that made me feel good but maybe it's the Lipovitan-D? ;)

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  4. I was in Okinawa at we were in the bar with a bunch of army brats, and one of them suggested after a heavy night of drinking, to slam one or two of these down to prevent a hangover. Seems to have worked like a charm. They called it 'Squiggle D', because the blue squiggle lol, now every time I come to Japan, I buy two boxes of this stuff to bring back to canada

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  5. In Malaysia,it's also known as Livita

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